How to promote your event on social media in Geelong

People need a reason to put your event in their calendar. If you’re asking them to book a table or get a group together, they’ll need enough information to feel comfortable making that commitment.

The event details should be easy to find. Your social media content can also help people get a feel for the experience and understand why it’s worth being there.

For the Barwon Health Foundation Gala Ball, much of my work happened in the months leading up to the event. There was a story to share well before anyone arrived on the night.

Give people a reason to come

Start with what would make someone interested in attending.

For a fundraising event, the cause will be an important part of that. People want to understand what they’re supporting and why it matters locally.

They’ll also want to know what kind of evening they’re booking. Content can help them picture themselves there, particularly if it’s a new event or a venue they haven’t visited.

Hearing directly from someone involved can be a good way to explain it. A short conversation on camera often gives you more to work with than another version of the event flyer.

Keep giving people something worth sharing

Once tickets are on sale, there needs to be enough content to support the promotion over the following weeks.

You can share more as details are confirmed. An announcement about the entertainment gives someone a reason to send the post to a friend. A conversation about the cause can help an organisation explain why it’s booking a table.

Those posts do different jobs. They also give people involved in the event something relevant to share with their own audiences.

As bookings progress, the content should reflect that. Once an event has sold out, the focus can move to helping guests feel part of what’s coming.

A recent example: the Barwon Health Foundation Gala Ball

I worked alongside Belle from Brand Tales on the social media content for the 2026 Barwon Health Foundation Gala Ball in Geelong.

Brand Tales led the broader marketing strategy and campaign delivery. My role was to help turn that direction into content for social media, with much of the work focused on the lead-up.

The content helped explain the purpose behind the event and build excitement around being involved. Across the wider campaign, all 1,017 tickets sold within eight weeks.

It was a project I loved being part of, supporting the Barwon Women’s and Children’s Appeal here in Geelong.

You can read more about the Gala Ball project here.

Work out what you want to capture on the day

The event itself is a chance to create content you can use afterwards. It helps to know what you’ll need before it starts.

A highlight reel might be useful for sharing the atmosphere. You may also want to hear from guests while their experience is fresh.

Talk through the running order with whoever is filming. Some moments only happen once, and knowing when they’re coming makes a difference.

It’s also worth deciding when you want the finished content. If you’d like a reel to go out the following morning, that needs to be part of the brief.

Keep sharing once the event is over

Once the event is over, you have something to show people who couldn’t attend.

You can share what was achieved and acknowledge the people who helped make it happen. For a fundraising event, it’s an opportunity to explain what the support will make possible.

If the event will run again, keep the footage somewhere you can find it. When it’s time to promote the next one, you’ll have real examples of the experience to draw on.

Have an event coming up in Geelong?

If you need help with social media content for an upcoming event, get in touch. We can talk through the promotion and work out where filming would be useful.